Economic Strategic Plan


Prescott-Russell’s 2010 economic development plan was intended as a new statement on the future direction of the Region, setting out a plan for the diverse range of organizations across the United Counties to pursue new economic opportunities and developments. Within this context for growth and expansion, the plan outlined two broad goals:
  • To facilitate new economic opportunities and collaborations based on convergence, creativity, and talent 
  • To create an unparalleled quality of place and remarkable visitor experiences 
In many ways, the efforts of regional economic development organizations, local communities, and a range of other stakeholders have resulted in notable progress on these goals, over a time where the global and national economy was only slowly recovering from the 2008/09 recession.

However, much has changed at the regional, national, and global levels since the strategy was completed. This offers the opportunity to revisit the goals, objectives, and actions outlined in the previous economic development plan to ensure that strategic directions align with the new opportunities and challenges PrescottRussell can respond to. The purpose of the economic development plan update is to revisit the observations and conclusions of the previous economic development plan, particularly within the context of the progress that has been made by Prescott-Russell Economic Development and Tourism (PREDT), the Prescott-Russell Community Development Corporation (PRCDC), and the local communities of Prescott-Russell since 2010, to determine a new strategic plan for the next five years.

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